“I don’t have nearly as much brain fog, I have reduced my caffeine intake as a result which has lowered my jitters, anxiety, and no coffee crashes. I feel more grounded and in control over my thoughts and actions. Initially, I felt like measuring things and recording everything I ate was going to be a pain in the neck, I’ve gained confidence as a result of learning that I have self-control and I’m in charge of what I put in my body. Sugar cravings tapered off and the fact that I was even craving something that much made me realize how similar this substance is to a drug, which is pretty scary when you think about it. I like the idea of not being taken advantage of and I like the simplicity of knowing exactly what my food is comprised of and not a paragraph of things I can’t pronounce.” – (Male, mid-30s; self-referred for general health)